At the end of the campaign during the finals, the most vocal Kentucky fans on Twitter were given illustrated portraits that became the faces of the crowd in our congratulatory ad.
March Madness is one of the most exciting basketball periods of the year and Nike wanted to connect with fans in a personal way to help them represent their teams. Working with ILoveDust, we set up a social response lab in both Portland and NYC creating illustrated images in real-time for fans on Twitter who shouted out their school.
Concept
Art Direction
Design
At the end of the campaign during the finals, the most vocal Kentucky fans on Twitter were given illustrated portraits that became the faces of the crowd in our congratulatory ad.
