HBF Quokka Selfie

HBF is the leading non-for-profit health insurer in Australia. And with the help of their three new Quokka mascots, Gracie, Jack and Buddy, they are calling BS on an over-populated, untrustworthy market.

For their launch campaign into Victoria we used these cute little guys to create an interactive experience where users could get a selfie with WA's favourite mascot. Once taken they could then send the photos instantly to a personalised webpage to be downloaded.