In 2014, Jay Z partnered with Samsung to launch his album Magna Carta Holy Grail by allowing one million copies to be downloaded upon the album’s release via an Android app available exclusively to Galaxy S3 and S4 owners.
Concept
Creative Direction
UX Design
UI Design
Samsung users were given an exclusive behind the scenes look at Jay's recording process and were able to unlock song lyrics if they shared content from the app, all weeks before the official public launch of the album.
The campaign took over New York and rewrote the music industry rules on how an artist can go platinum.
Awards
Cannes Lions Mobile — Silver
One Show Mobile — Gold
D&AD Mobile — Wood
Effie Impact — Silver
Webby Music — Winner
