As a team, we routinely worked to solve site pain points and capitalise on opportunities within our Honda CX journey maps. We usually start briefs working with a Honda customer persona and digging into research through questionnaires, interviews, and checking out what our competitors are up to via an audit. We also dive into journey mapping, facilitate workshops with stakeholders, and dig into Honda site analytics and insights. We favour sketching out ideas before we get into the nitty-gritty of wire-framing. Prototypes come into play to test and validate new site ideas as well as fine-tuning our existing site tools and pages.
In 2020, Honda launched their new 'Designed for Joy' brand platform which coincided with a brand redesign. Although the site components couldn't be changed, we took the opportunity to reskin the site and build out a new atomic design system in Figma to improve quality and efficiencies.
